Looply Glossary (Key Terms)
This glossary explains the most common terms used inside Looply.
🤖 AI Agent / Signals Agent
Your AI-powered assistant that searches for leads based on the ICP and signals you configure, then helps organize qualified prospects into your Looply workspace.
The AI Agent continuously reviews LinkedIn and market activity to identify people who may match your target audience and timing.
🎯 ICP (Ideal Customer Profile)
The description of the type of lead you want Looply to find and qualify.
Your ICP can include:
The clearer your ICP is, the more targeted your leads will be.
📡 Signals
Signals are behaviors, events, or activities that help Looply identify potential leads at a better moment.
Examples of signals include:
Signals help Looply find people who may already have intent, urgency, or interest related to your niche.
📥 Leads Inbox / Contact Lists
The places where detected or imported leads are reviewed, organized, and prepared for outreach.
From there, you can:
🚀 Campaign
A campaign is an outreach workflow where you define what should happen with your leads.
A campaign can use leads from:
Inside a campaign, you can configure steps such as:
🧠 Additional Criteria
Extra instructions added to an AI Agent to refine lead quality and scoring.
This is commonly used to:
🔥 Warm Lead
A lead already showing signs of relevance, interest, or engagement.
Examples include someone who:
Warm leads usually give your team a stronger reason to start a relevant conversation.
📧 Enrichment
The process of adding useful information to a lead or contact profile.
This can include:
🧩 Workflow
The sequence of steps inside a campaign.
Example workflow:
📝 Templates
Templates are prompts or message structures used to guide campaign copy and AI-generated messages.
Templates can help control:
You can also use fixed manual messages when you want full control over exact wording.
👀 Review Mode
A review step that lets your team check and approve messages before they are sent.
When review mode is enabled, outreach waits for approval before selected actions are launched.
🚫 Blacklist
A do-not-contact list for people or companies that should be excluded from outreach.
Blacklists are useful to:
📊 Insights
The analytics view where you track how your signals, campaigns, and outreach are performing.
Insights can help you: