How AI Messages work (very important)

Looply AI Messages are AI icebreakers: unique, personalized first LinkedIn messages generated for each qualified lead.

They are built from the lead's LinkedIn profile, company and role, signal or source context, ICP fit, campaign goal, and selected AI template.

Important: in Looply, AI Messages apply to the first AI icebreaker message step in a campaign. They are not meant to rewrite every follow-up automatically.

What Looply uses to generate AI Messages

Looply combines campaign context with lead context before generating an AI icebreaker.

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LinkedIn profile context, including headline, role, company, and visible professional signals.

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Company and role context, so the message can mention why the person is relevant.

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AI Agent signal or campaign source context, such as the activity or list that brought the lead into Looply.

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ICP fit and campaign goal, so the message stays aligned with the audience and offer.

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The selected AI icebreaker template and copy style settings, including tone, voice, structure, and language.

What AI Messages are used for

AI Messages are designed to make the first LinkedIn message feel specific to the lead instead of generic.

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They are generated per contact, so two leads should not receive the same icebreaker.

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They are used on the first AI icebreaker message step in a Campaign, after the connection path makes the lead messageable.

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They can use recent signal context, ICP fit, and campaign source details to make the opening line more relevant.

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They are more contextual than static templates, but they still need a focused Contact List and clear campaign goal.

Looply can hold an AI Message for quality before it is sent. If that happens, regenerate the preview or save a manual override before using it.

How to preview an AI Message before sending

You can generate a preview before relying on AI copy in a live campaign.

Open Settings → AI Icebreaker.

Choose the campaign and lead preview context.

Click Generate preview.

Review the message, quality notes, and any held for quality state.

The preview shows how Looply would write the AI icebreaker for that lead using the current template and campaign context.

How to set the language and copy style

Language and copy style are controlled from campaign creation, campaign settings, and the AI icebreaker template configuration.

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Choose the message language or copywriting language for the campaign.

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Adjust tone, voice, and complexity where those controls are available.

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Keep the language aligned with the audience and sender, especially when a campaign targets a specific region.

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Future AI icebreakers generated from that campaign or template use the saved settings.

How to set your AI icebreaker template for campaigns

The AI icebreaker template tells Looply how to shape the personalized message before it is generated for each lead.

Go to Settings → AI Icebreaker.

Open the Default AI icebreaker template or the template you want to use.

Define the prompt instructions, CTA guidance, tone, structure, forbidden phrases, required elements, and language.

Generate a preview so you can see how the template behaves before leads enter the campaign.

A strong template gives Looply a clear base message while still allowing the AI to personalize the final icebreaker for each contact.

Before launching, use AI Messages with a focused Contact List, a healthy sender, and a reviewed campaign goal. If a preview is held for quality, regenerate it or save a manual override before sending.

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