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How to create a campaign

Go to: Campaigns → Create

A campaign is where Looply turns qualified contacts into LinkedIn conversations. You can create one from selected contacts, a Contact List, or leads prepared by an AI Agent.

When you create a campaign, choose how much help you want from Looply.

🤖 AI-assisted campaign (recommended)

Choose this when you want Looply to help draft and structure the campaign faster.

Looply can use your ICP, selected lead source, available signal context, sender settings, and campaign goals to create a stronger starting point.

The AI-assisted path helps you:

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Draft connection requests that match the campaign goal.
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Create follow-ups that stay aligned with the original context.
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Build reply-aware messages that stop when a lead answers.
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Suggest timing, structure, and pacing that fit LinkedIn outreach.

This is the best option for first-time users, founders, fast setup, and teams that want a strong starting point before editing the final campaign.

✍️ Manual campaign

Choose this when you want full control over the campaign workflow.

You can manually select:

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Which steps to add.
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The order of connection requests, profile visits, messages, and follow-ups.
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The delay between each step.
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The sender, message content, and follow-up logic.

Manual campaigns are best for advanced users, agencies, and custom outbound strategies where every step needs to be controlled directly.

Before launching, confirm the Contact List is focused, the sender is healthy, message copy is reviewed, and pacing or working-hour settings are correct.
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Related Articles

How the Leads Inbox works (and how to use it properly)How campaigns work in LooplyThe best automated workflow (recommended)How to use a List as a Campaign sourceHow AI Messages work (very important)